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Work
Experience

2022 - present
Toronto, Canada

Marketing & Communications Manager
Grant Thornton LLP

  • Responsible for spearheading several strategic alliances with law firms, crown corporations, Chambers of Commerce, industry associations and vendors like Quick Books and Xero so we can access new markets, shared resources and expertise, cost savings, and competitive advantage.

  • Oversee marketing budgets, analyze return on investment, and conduct comprehensive financial forecasts.

  • Tailor communications to different stakeholders to successfully present and sell my ideas at all levels of the organization.

  • Develop and deliver end-to-end go-to-market strategies that demonstrate a thorough understanding of the product, potential addressable market, ideal client, and competition.

  • Create ideal client profiles, targeted prospect lists, a network of referral sources, speaking opportunities, thought leadership, sales enablement materials, follow-up strategies and dashboards.

  • Lead a team of marketing professionals, providing them with coaching and mentorship to optimize performance and creativity.

    Accomplishments:

  • Directed a $75,000 sponsorship that resulted in revenue of $635,000 in 2023.

  • Succeeded in developing an effective COI (center of influence) strategy resulting in timely, high-potential opportunities with BDC, Miller Thomson LLP and The CFO Centre.

  • Reduced inefficiencies and increased the team’s work capacity by introducing project plans, workback schedules, and prioritization techniques.

2021 - 2022
Toronto, Canada

Marketing Manager
Great Place to Work

  • ​​Orchestrated strategic alliances with well-known employers of choice (DHL, Microsoft, and Salesforce) and associations for HR professionals.

  • Led the clean-up and migration of data from one CRM to another (Salesforce to Zoho) with the goal of centralizing customer data, enhancing personalization and re-engaging customers with cross-sell/upsell offers and timely communications.

  • Implemented marketing automation tools to automate repetitive tasks and reduce manual labor, allowing teams to focus on high-value tasks.

  • Established dashboards to track, analyze and report how each initiative, PPC and, social media campaign was working to achieve our stated goals and objectives.

  • Leveraged client experience data to gain a better understanding of the key moments that influenced behavior and impacted the bottom line, sharing predictive insights with the executive leadership team.

  • Tracked and reported on NPS (Net Promotor Score) and CSAT(Customer Satisfaction Score) on a regular basis.

    Accomplishments:

  • Conceptualized and engineered a new product that generated $120,000 in revenue during the test phase.

  • Single-handedly built a sophisticated e-learning platform and brought it to market in record-breaking time (3-months).

  • Published 50+ pieces of writing that have been leveraged by Great Place to Work Canada as well as affiliates in Ireland, the US, and the UK.

  • Reimagined the brand identity and designed a suite of 30+ sales enablement assets to be leveraged by the sales and marketing teams.

2019 - 2021
Toronto, Canada

Marketing Specialist
Great Place to Work

  • ​​Developed differentiated product positioning and clear messaging of key products for various target markets.

  • Deployed strong writing and editing abilities to shape the perception of the organization, the brand, and individuals on the executive leadership team.

  • Incorporated several marketing specializations to deliver effective marketing programs to enhance the organization's reputation and growth.

  • Ensured the structure, navigation, and content on the website was continuously optimized using on-page and technical SEO tactics to attract and engage prospects that closely matched our target audience.

  • Documented procedures, processes, and workflows, and recommended changes for greater efficiencies.

    Accomplishments:

  • Increased attendance at the Best Workplaces in Canada awards ceremony by 1,300% (from 1,000 attendee sin-person to 14,000 attendees attending in-person and virtually) with the introduction of live event streaming technology.

  • Saved the organization $12,000 in event costs by more effectively leveraging existing MarTech stack capabilities

  • Promoted to Marketing Manager as a result of strong performance and ability to identify revenue-generating opportunities.

Education

2025 - 2026
Toronto, Canada

2016 - 2017
Dublin, Ireland

2016 - 2017
Dublin, Ireland

Executive MBA
Quantic School of Business and Technology

Diploma, Digital Marketing & Strategy
Dublin Business School

B.A. (Hons) Advertising & Marketing Communications
Technological University Dublin

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