As part of the marketing team for the Data & AI Toronto Conference, I played a key role in driving event success through strategic marketing initiatives. I developed and executed targeted campaigns to attract a diverse audience of industry professionals, leveraging email marketing, social media, and partnerships to maximize reach and engagement. I collaborated with stakeholders to create compelling promotional materials, coordinated on-site branding, and ensured a seamless attendee experience. My efforts contributed to increased event attendance, strengthened sponsor relationships, and reinforced the conference's position as a premier event in the data and AI space.