As a Digital Marketing Executive at Musgrave MarketPlace, Ireland’s leading foodservice, retail, and SME wholesaler, I played a pivotal role in enhancing brand visibility and driving marketing success. I spearheaded the creation of POS materials across seven branches, managed the production of eight monthly flyers, collaborated with agencies on real-time campaign adjustments, and assisted in shaping the digital marketing budget. I also planned high-impact events for 300+ customers, introduced the brand's first influencer marketing strategy featuring Roz Purcell, and led creative brainstorming sessions for seasonal campaigns, fostering innovation and bold ideas.