At SoYoung, a lifestyle brand specializing in eco-friendly bags and accessories, I combined my creative vision with strategic marketing to elevate the brand's visual identity. I managed product photography and styling for key campaigns, ensuring each image captured the brand's essence and resonated with its target audience. By curating visually appealing content, I enhanced SoYoung's digital presence across social media, e-commerce, and marketing channels. My work not only showcased products in an aspirational yet relatable light but also contributed to increased customer engagement and brand awareness.